To reinforce Everlane’s commitment to transparency and purpose-driven storytelling, I led the development of a 360 campaign rooted in food, education, and community. We partnered with Edible Schoolyard NYC and five of the country's most celebrated chefs to create a limited-edition product series—market totes paired with recipes and playful slogans—that connected consumers to a bigger mission.

The campaign culminated in immersive activations: a private press dinner at Haven’s Kitchen and a rooftop garden party for Everlane’s community. By blending commerce with cause, we grew brand affinity, expanded reach, and helped raise $50,000 for Edible Schoolyard NYC.