‘Play with Your Food’: A Seasonal Storytelling Activation
To support Eighteen B's fall push, I developed a seasonal storytelling moment around a core hero product. In partnership with chef Camille Becerra, we brought the brand to life through an immersive dinner experience designed to spark content creation and deepen community ties. The result was a values-driven activation that supported both brand and business objectives.
“With years of tracking what’s important in today’s culture, this talent, Ling, is a visionary that is above all, a kind and caring professional connected to realizing the magic within people and sharing it within her many creative platforms.”
Celebrity makeup artist Katie Jane Hughes (known for her work with Dua Lipa) testing Eighteen B’s product during the dinner.
To build emotional connection around a core product, we created an immersive brand moment that embodied Eighteen B’s values—science-backed innovation, transparency, and warmth. The multi-sensory dinner invited guests to actively engage with the meal and one another, mirroring the product’s message around participation and care.
Guests weren’t just seated—they were asked to cook, gather, and play. This format helped the brand stand out in a crowded skincare market and underscored its unique voice through a thoughtful, shareable experience.
Chef Camille Becerra guided guests through a participatory meal—chopping, stirring, and plating together as part of the experience.
The guest list was designed to bridge editorial, wellness, and cultural circles—prioritizing attendees who could authentically champion the brand. The event brought together beauty editors, tastemakers, and creatives from Bon Appétit, Domino, Women’s Health, and more.
This intimate setting sparked organic conversation, press interest, and ultimately converted attendees into brand storytellers—amplifying the campaign well beyond the dinner table.
Guests sampled products between courses, turning dinner into a tactile brand moment.
