Sometimes, working in marketing means being on the ground in high-pressure moments, capturing the essence of a story in real-time. In 2019, I had the opportunity to partner with Bolt Threads and Stella McCartney at Paris Fashion Week. Stella’s show featured a groundbreaking collaboration with Bolt Threads, introducing Mylo™, the world’s first mycelium leather, as part of her #ThereSheGrows campaign to raise awareness for rainforest conservation.

In this high-stakes environment, I played a pivotal role in helping capture and amplify this moment. As part of the team, I developed the marketing strategy, curated the content, and documented the experience for Bolt Threads’ audience. This resulted in a successful social campaign, with one of their first Instagram posts in months achieving engagement 4-5x higher than their average, effectively reinforcing the sustainable narrative at the heart of the collaboration.