Norn: A Global Brand Deubt
In response to shifting social and cultural behaviors among under-40s, Norn launched as a global travel and hospitality brand redefining community through curated, in-person experiences. Designed to foster meaningful dialogue and real-life connections, Norn operated across a network of design-forward homes in London, Berlin, Barcelona, and San Francisco.
As Chief Marketing Officer, I led the global brand launch, overseeing strategy, partnerships, and content across all touchpoints. I positioned Norn as the antidote to surface-level digital interactions—an “offline social network”—and secured a multi-page feature in the Financial Times, which drove a 500% increase in organic web traffic.
To further amplify the brand, I executed over 30 artist-led activations, including a fashion salon with Paloma Wool in Spain, a press dinner with celebrated chef Alison Roman, and a brand collaboration with Casper in London. These events brought Norn’s ethos to life and generated widespread press coverage in GQ, Vogue, The Economist, Monocle, and more.
Work
Brand Strategy
Influencer & Partnerships
Press
Dezeen
GQ
“Ling is a gifted creative who is able to effortlessly bring projects to life from concept to execution. Ling was exactly who we needed to partner with to strengthen our brand and expose us to new networks! She's detail oriented, articulate and her vision is reflected in every aspect of a project.”
- Emma Stevenson and Rachael Yaegar,
[reads]“I would describe my experience of working with Ling as easy and efficient. Exactly how I love it! She is straight to the point and we've got things done right away, which was amazing knowing the very tight deadline we had to deal with... Plus I gained a friend out of it - what more to ask?”
“I had an absolute pleasure working with Ling. She’s spontaneous, organized and makes everything effortless. She is a great listener and communicator who brings forth great ideas from casual conversation, shares the value and aesthetics, and makes it happen.”
Brand Event at Norn Berlin with Alice Williamson
Creative Calligraphy Event at Norn Berlin with Aoi Yamaguchi
