Before Norn officially launched in April 2018, I led the brand’s first social campaign—#MovetoNorn—as a way to build early momentum and community around our mission: to foster meaningful, in-person conversation among curious creatives under 40.

The campaign offered a free, one-month creative residency in one of Norn’s design-forward homes, prompting a wave of organic interest. In less than 30 days, we surpassed our follower goal of 2,000, reaching over 6,000, and sparked a groundswell of user-generated content across London, Berlin, Barcelona, and San Francisco.

By positioning the residency as a cultural movement, I helped Norn secure high-profile press in The Financial Times, The Economist, Monocle, Vogue, GQ, and more—laying the foundation for future partnerships and a loyal global community.