Reset is a modern wellness sanctuary in New York City designed for busy New Yorkers looking to find work-life balance through meditation, movement, and executive coaching.
Reset offers classes and workshops for the general public, all of which take place in their Nolita studio in NYC.
"Ling is brilliant! When I started working with her to launch my new company, the branding and the messaging was undefined. She was incredible in helping us shape our go-to-market plan, and really pushed us to new heights both creatively and structurally. Ling is so gifted when it comes to crafting the messaging, style, and differentiation for brands. Our launch was incredibly successful, and we could not have done it without Ling!"
I led the strategic brand launch for Reset, a modern wellness sanctuary in New York City, working closely with founder Liz Tran and her team to establish the foundation for their marketing approach ahead of the company’s opening in May 2019.
My role included developing the brand’s messaging and positioning, creating a comprehensive marketing playbook, and guiding them through a series of in-person workshops and video sessions. This process helped refine their unique selling proposition and understand how to effectively connect with their target audience. The marketing playbook served as a blueprint to ensure a successful launch and set Reset up for long-term brand success.
Liz created Reset — a place for ambitious, career-centric people, who also care about finding fulfillment in their overall lives.
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